In this episode we talk about writing better copy in our newsletters, trends to add more value to our readers, how to not be repetitive, and how to break grammar rules.
Improving your email newsletters
Make your content about the recipient. People love to hear their own names! Even though you are writing to a list of many remember that you are talking to individuals.
Sara suggests looking into Laura Belgray.
The big word Sara casually used in this episode is: Titration.
Read what you write outloud for more natural language
Don’t try and sound like you have a business school degree.
Don’t impress, connect.
You don’t have to seem perfect.
You should talk to a group of cowboys differently than you talk to a group of strippers.Sara
what are trends in providing value in your emails?
Spotify playlists. Consider asking your audience and look at what they are clicking on in your emails. Sharing success stories from your audience. Can you promote content your audience produces?
Accentuate the positive and diminish the negative, see Sara’s blog post.
SEO Search Engine Optimization on copywriting
Sara is ambivalent, writing authentically is your best bet but don’t change how you write. Most of us don’t need to worry about SEO. Consider this, do you want people doing a board search finding you? Think about your ideal customer.
Search engines want to give their customers authentic results, so be authentic!
Is grammarly ever wrong?
Sometimes what is grammatically correct it sounds wrong.
The english language changes all the time. Things that are scandoulisly wrong at one point get used so much that you sound pecular if you don’t say it that way.
These are called Skunked Terms.
“My fort is copywriting” is technically correct but 99% of people understand expect the incorrect grammar “my forte is copywriting”
See the book Garner’s Modern American Usage
How can you keep from being repetitive when you have only a handful of products you are promoting?
Tell stories about the impact of your products!
Focus on the need.
The closing word: Sesquipedalian
It means 1 and a half feet long.