Starting your career in copywriting

This week’s episode of Shiny Red Copy Counseling Sara answered questions from a budding UX developer who is setting out on the freelancers’ journey.

What does a copywriter do? They are a pen for hire, not to be confused with a copy editor who edits or copyright which is a law term.

Sara suggested the Copywriters Club on Facebook and Advertising Copy group on LinkedIn as communities to join.

Finding Opportunities

The trouble with starting out is that people want to see proof of your experience to give you work but you need work to gain experience. An easy solution to this is to find a cause you support and offer services to them. This is how you can “build your book” which refers to the way copywriters used to have actual portfolio books of their writings. Now we have websites.

Distinguishing yourself as an expert online can be a great way to make connections as well. Sara releases awesome grammar lessons on social media which give her community opportunities for learning while also promoting her as an expert.

What can you share that helps people and shows off your skills?

How do you deal with a blank page?

Sometimes the most challenging part of writing is actually starting! Sara shares an age-old copywriting secret: just start writing. She also says to “barf on the page” and clean it up later.

If you get stuck, walk away. Literally take a walk.

Sara also shares a tip of keeping space at the bottom of your page which she calls purgatory where good writing that doesn’t fit in can go live until it’s needed.

Finding collaboration as a freelancer

Freelancing can be a lonely process especially if you are accustomed to having co-workers to bounce ideas off of. Where can we find people to help us?

Sara points out (to my delight) that Better Together offers just that kind of community, why not become a member today?

There are also loads of groups on social media (listed above) where you can find other people who can support you.

The final word: Exculpatory

Today’s word was exculpatory because it sounds nice. With an honorable mention of scamp which we determined is much nicer than a scoundrel.

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